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Nov 20, 2008

May 22, 2007

Lip gloss freshens breath, makes teeth look whiter

Benefit, the quirky San Francisco-based cosmetics company, believes in multitasking. Its new lip gloss, called California Kissin' ($16), not only makes your lips shine but also pledges to freshen your breath and make your teeth appear whiter.

There’s a blue sheen to the gloss that supposedly plays a whitening optical illusion thanks to its pearlescent light-reflecting shimmer. It is subtle, though, so it won't look like you just ate a blueberry ice pop.

The kissable breath part comes from the gloss' minty flavor.

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